Sep 4 | UBC IMBA Lecture: Understanding Strategy in World Today

August 18, 2021 / Admin

What type of strategic approach does your organization take? Organizations come in all shapes and sizes and likewise, their approach to strategy can be varied and different.

In this sample class, Professor Dahl will take us to look at three specific strategic approaches that we see organizations pursue today. We will assess the pros and cons of these approaches and use real-world examples to understand what is the right strategic fit for your organization.

Time: Sep 4, 2021 10:30 AM Beijing,Shanghai

Registration: https://ubc.zoom.us/meeting/register/u5EpcOCgqTMoE92kIKvv69tzkWphCt0phVjZ

(registration and use of zoom software is required)

Zoom meeting id: 654 7987 8299

Passcode: 286524

About speaker:

Darren is the Senior Associate Dean, Faculty and Research, and the BC Innovation Council Professor at the Sauder School of Business.

He was appointed a 3M National Teaching Fellow in 2013 and is recognized globally for both is research and teaching excellence in marketing strategy, entrepreneurship, and creativity.

Darren was ranked as the #1 professor worldwide for marketing research by the American Marketing Association in 2015 and was runner up in The Economist magazine’s Business Professor of the Year in 2013.

His research has been presented at numerous national and international conferences, and published in various texts and such journals as the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Management Science, and Journal of Consumer Psychology.