Jul 14 | From Zero to One – How Retail Businesses Enter China
Over the years, retailing in China has been one of the most dynamic and fast paced industries, which has passed through many different phases. Every year, thousands of retail brands are eager to enter the China market, with millions of stores launching on T-MALL and other platforms. With this high level of competition, and in an ever-changing landscape, a “How-To Market Entry Strategy” becomes every newcomer’s most prized touchstone.
In this session, Weijia will demystify start-up plans for global retail businesses wanting to gain a foothold in the promising China market. From an insider’s point of view, she’ll illustrate a roadmap from zero to one, describing how a global machine zig zags its way to a successful launch in China, including the pains and the gains, and most importantly, the lessons learnt.
* Research is king!
* Decision centre for China – where should it be?
* Operational set-up
* The underestimated hike, 2 steps ahead 1 step back
* Your expectations for China – be realistic
* From investment to harvest, patience pays off
Light breakfast will be served.
Participants can send in their questions in advance using the registration form.
BritCham Shanghai Office
Room 1108, South Tower, M Place, 333 North Chengdu Rd
上海市静安区成都北路333号 招商局广场 南楼 1108室
Tuesday, July 14, 2020
08:30 AM – 10:30 AM
Member Price: 100 RMB
Non-member Price: 200 RMB