UBC IMBA to hold open seminar on “Using Consumer Behavior to Design Effective Membership Reward Programs”

UBC IMBA Shanghai office is pleased to invite you to attend our upcoming open seminar Using Consumer Behavior to Design Effective Membership Reward Programs” by Tim Silk, our marketing professor from Sauder School of Business at UBC on 10 July 2013.

Customer reward programs have become a popular marketing tool to develop and reward customer loyalty. However, companies often design these programs without a proper understanding of the underlying psychology that dictates how rewards influence purchase behavior. In his talk, Dr. Silk will present the results of his market experiments that show how altering the timing and sequence of rewards can influence people’s purchase frequency and loyalty. He will present examples of poorly designed reward programs and will explain how to avoid the common mistakes that companies make when designing reward programs.

Applicants, students, alumni & guests are all welcome; regardless if you are interested in experiencing UBC IMBA lecture; or if you are interested in the topic on marketing or consumer behavior.

Please feel free to forward this email to your friends who might be interested. If you have any questions, please contact us: (021) 6293 2604 or imba@sauder.ubc.ca

Event Details

When:
Wednesday, 10 July 2013
7:00 p.m. – 8:00 p.m.
Registration start from 6:00 p.m.

Where:
North Building
535 Fahuazhen Rd (Near Dingxi Rd) 
Shanghai, China

Presentation Language: English

RSVP Required
Free Admission
Refreshment Provided
Please bring your Business Card

Tim Silk
Assistant Professor & SME Program Director
Marketing Division, Sauder School of Business
University of British Columbia
Tim Silk Portrait August 2011.jpg
Dr. Silk teaches Brand Management and New Product Development in Sauder’s MBA and B-Com programs and Consumer Behavior in the PhD program. He holds a PhD in Marketing (Consumer Behavior) from University of Florida and is an award-winning teacher and researcher.

Dr. Silk works with organizations on a variety of marketing-related issues including brand strategy, consumer loyalty, service delivery, new product development and strategic pricing. He has taught and consulted for organizations such as Best Buy, Industrial and Commercial Bank of China, Beijing TV China, and has taught executive programs throughout North America, Europe and Asia.

Dr. Silk’s research has been published in the premier marketing journals and featured in news media such as CBS News, Fortune, Globe &Mail, and U.S. News &World Report. Prior to his research career, Dr. Silk worked as a territory sales manager and product manager in the beverage industry, and as an account manager in the advertising industry.

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