SmithStreetSolutions Consumer Focus Group Reveals Shift From Brand to Style

SmithStreetSolutions CEO Franklin Yao and Senior Manager James Button recently co-published an article on the changing habits of Chinese consumers in the luxury wear segment. Their findings showed that as the consumer’s fashion horizons expanded, showing off individual style became increasingly more important than showing off logos and brands.

Click here to read the full article.

Join the conversation. Share your comments or questions below.

Leave a reply.

You must be logged in to post a comment.