RedFern Digital is a China specific, full-service agency that helps brands navigate the digital ecosystem, increase their brand awareness and convert that awareness into sales. After 15 years in China, RedFern has grown alongside their clients, some of which are now among the most successful brands in-market.
Their team specializes in Consumer Research & Monitoring, Strategy, Marketing, Social and Paid Media, Ecommerce, Technical Integration as well as Creative and Branding for market.
Their background is commercial and their roots lie in E-commerce and data driven analysis, together they derive actionable insights to optimize digital marketing strategies. In doing this they challenge their people to deliver measurable and successful campaigns for their brands no matter the budget, no matter the platform. They pride themselves on their ability to commercially understand all aspects of the consumer journey from point of contact to purchase.
They’re a culturally rich team from all corners of China, with both education and work experience in overseas markets such as Australia, Germany, USA, New Zealand and the United Kingdom.
The experience within their team enables clear and transparent communication with the brands that they work with, ensuring that your values, USP’s and identity are represented strategically for the China market.