Marketing Communications Manager, The Westin

Position: Marketing Communications Manager

Level: 6

Reports to (Title): Director of Marketing Communications

 

Job Responsibilities

 Initiates and maintain positive relationships with local, national, and international media in order to generate newsworthy publicity. Develops media programmes.

 Design PR objectives and strategies to meet hotel’s goals including key messages targeted public, company position statements and promotional campaigns. Helps DOMC to develop annual department budget to effectively accomplish objectives stated.

 Ensures that the Executive, Coordinator and Senior Artist work projects are progressive and performing to the best of their ability, consistent with the image and standards of the Hotel.  Conducts periodic needs assessment for Executive, Coordinator and Senior Artist, and equipment and makes necessary recommendations to DOMC.

 Prepares the development of all press informational materials, special photography for regular distribution, after approval from Director of Marketing Communications. To assist with collation of material for newsletters and other communication vehicles necessary to publicize and promote the company in general and special programs in particular.

 Assists Director of Marketing Communications to supervise, direct and edit the development (copy, design, layout) of all collateral products in-house graphic design (promotional flyer, brochures, menus, guest information pieces, signs, forms, invitation, etc.).

Works on advertising planning for F&B, room and Residences ads.

Ensures that efforts meet Hotel/corporate advertising guidelines, reach targeted markets and convey accurate message.

Creates positive, strong presence with targeted public (other than press) in the local community by involving management in civic and professional organizations and establishing contacts with key local leaders. Helping Director of Marketing Communications to create suitable community programmes.

Supportive to Hotel wide training programmes to assure the continual upgrading of department personnel and quality of service.

Performs exceptional Communications skills throughout all functions of the job i.e. guests, department managers, and fellow employees

Training Needs: English writing skills

Qualifications:

Education Level: Bachelor’s Degree preferred

Experience: Two – three years’ experience in Hotel Communications or related fields.

Key Competencies

Good spoken, written Chinese

Good spoken, written English

Creative streak

Eye for detail

Well-groomed

Good personal interaction skills

Leadership ability

Tact

To apply, contact Penny.Peng@westin.com

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