In the era of a talent-oriented economy, an employer’s brand is often the key factor in strengthening a company’s competitiveness. 83% employers on LinkedIn believe their brands exert a large influence when hiring qualified employees. However, 59% of employers have no idea about employer brand promotion and monitoring, and only one third of them assessed their employer brands regularly. In this talk, Amanda Ou of LinkedIn explored the targets and key point of employer brand promotion and how to track and optimize the results, so as to help companies attract and influence qualified candidates. View the rest of the photos here.