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CANADA PORK INTERNATIONAL (CPI) Director Marketing – China

The Director Marketing – China will work closely with the President and with the Vice President, Technical Programs and Marketing Services to implement the industry’s strategy for increasing Canadian pork demand and competitiveness in the Chinese marketplace. This individual will assist in the development and implementation of promotional initiatives that support Canadian pork strategic objectives and the marketing goals of CPI members. He/she will lead in the communication and collaboration of associated marketing activities with the Chinese food industry, traders and Government on behalf of the CPI Canadian team. Responsibilities will be executed based upon the Pork Industry Export Development Plan, the strategies identified in the Chinese Market Annual Operating Plan and specified tactics and budgets. This individual reports directly to the President.

Specific Responsibilities:
• Develop the annual operating plan required to meet CPI’s objectives in China.
• Implement industry’s strategies with a proactive program of seminars, trade-shows, in-store demos and advertising/awareness programs.
• Secure and manage contracted services and designated agencies in an effective and cost efficient manner to support approved marketing initiatives in collaboration with CPI members
• Manage the development, coordination and production of all technical and promotional marketing aids for the Chinese marketplace
• Coordinate and execute activities and budgets relating to specific authorized projects and member requests
• Obtain measurable data and/or relevant information to evaluate the performance of the promotions or technical programs and their success in building demand
• Annual review to maintain/refresh or discontinue existing promotions
• Serve as an information source for channel marketing opportunities and promotions to CPI export members
• Identify opportunities for CPI members to develop joint marketing promotions for retail and food service operators • Represent CPI at CIQA and other Chinese meat industry meetings.
• Report on Chinese market conditions and proposed new Chinese regulatory requirements.
• Provide background information that will be required by CPI HQ to resolve market issues.

Qualifications and Key Skills: 
The ideal candidate for this position will possess:
• A bachelor’s degree in Business, Marketing or related field. Meat marketing experience in China would be an asset.
• Good understanding of the Chinese food  industry
• Knowledge and experience with import and distribution channels
• Expertise in wholesale, retail and food service marketing promotions
• An understanding of carcass and cut yield and cut-out concepts would be an asset
• High level of professionalism: trustworthiness, dependable and motivated
• Strong written and oral communications skills (English and Business Chinese)
• Strong negotiation skills are essential
• Ability to collaborate and cooperate with diverse groups of people from all sectors of the delivery system; producers, packer/processors, importers, distributors, retail and food service operators and Government
• Desire to seek out new opportunities and improve upon the status quo
• Ability to execute contracts, manage budgets and evaluate performance
• Experience in managing an agency is a plus
• Skills necessary to organize and lead productive meetings
• Computer proficiency including MS Word, Excel, Outlook and PowerPoint

Requirements:
• May require overnight travel and/or work on weekends
• Must live in Shanghai metro area

Job Location: 
• Shanghai, China

Application Deadline: 
• By 5pm, May 31, 2016  
Please send your English and Chinese resume with photo and cover letter to saskshanghai@outlook.com